We Are Now - Emerson Educational Consulting

By Marilyn G.S. Emerson, M.S.W., CEP

We’re excited! Beginning today College Planning Services, Inc. will begin doing business as Emerson Educational Consulting.  Only our name has changed.  The staff, locations and ownership remain the same. 

We are changing our name to better reflect what we do. In the last few years, the term college planning services is often understood to mean financial planning and is no longer appropriate. Our new name better reflects our primary objective helping students to find colleges and universities where they will be educationally successful and socially happy.  In addition to changing our name, we’ve changed logo and our website.  And, we’ve added an additional service.

Our new service, Ask an Educational Consultant, is designed to provide an easy to use, affordable and effective way for college bound students and their parents, as well as graduate school candidates to connect directly with me.  Now, parents and students will have an opportunity, using the telephone or Skype, to speak to me, an experienced IEC who is a member of both the Independent Educational Consultants Association (IECA), the National Association for College Admission Counseling (NACAC) and a Certified Educational Planner (CEP).

 I want to emphasize that while we have modernized our look; our commitment to providing the students and families we work with excellent service has not and will not change.  We will continue to provide the same comprehensive college and graduate school admission guidance our clients have come to expect. 

The College Admissions Scoop: Making the Most of Written Portion of the College Application

By Marilyn G.S. Emerson, M.S.W., CEP

The college essay and the short paragraphs are important parts of the college application. Further, by the time students apply, they are usually the only parts of the application over which the student still has control. If these statements are written with care, they can help the student to stand out from other applicants and to present a dynamic, personal and memorable picture to the admission staff. Students should plan on writing many drafts.

Essays that talk about too much end up sounding watered-down. Students should remember that it is not about telling the admissions committee what they have done - admission representatives can pick that up from the student's list of activities - rather, it is about showing the admissions committee the applicant’s unique qualities and characteristics.

Here are some important essay tips for students:

• Don’t tell the reader what you think the reader wants to hear. You’ll be wrong! Just be yourself.
• Don’t use one hundred words when ten words will do well, if not better.
• Don’t submit your first draft; it’s probably not your best work.
• Don’t keep at it just to get it done. Allowing at least a day between drafts will help you decide if your writing says what you want to it to say in the best way possible.
• Don’t give it to 10 people to read.  Limit the feedback you receive, otherwise it will sound like it was written by a committee instead of an individual – you.
• Do remember to proofread.

Proofread again! It’s your critical responsibility to proofread your entire application, including the essay, before hitting the submit button. The easiest way to proofread an application is to read it out loud, not to yourself, but actually out loud. When possible you should print a preview of your application to proofread out loud, and then keep for your files. 

The College Admissions Scoop: Don't Sweat the Interview!

By Marilyn G.S. Emerson, M.S.W., CEP

Does the thought of having a college admissions interview make you break out in a cold sweat and make your heart beat faster?  It shouldn’t!  Here’s why.

The interview is an opportunity for the college admissions representative to get to know you.  Most are nice and don’t ask trick questions. The interview isn’t a test of academic knowledge.  It is a way to help college admissions officers see that you are more than the number on your transcript (GPA) and your test scores. Interviews add a face and a personality to your application.  They give you a chance to talk about your good qualities that are not reflected in your application.  Interviews also provide you with an opportunity to explain any blemishes on your transcript.  Many interviews are informational and conversational. You tell the college admission representative a bit about you and he or she will tell you a bit about the school.

When you meet your interviewer, shake hands and maintain eye contact. If you are with your parent(s) or a friend introduce them to the interviewer.  Make sure your parents understand that they are not to accompany you into the interview room.  If your parent(s) want to be in the waiting room when your interview ends so they can ask a question or two, that’s OK.  Don’t have a family discussion in the presence of the interviewer.  Don’t roll your eyes at something your parent says, even if you think it’s the stupidest thing you ever heard.  That will only show that you’re immature. 

Marilyn’s Interview Tips:

• Most interviewers will want to know why you’re interested in their school.  It helps to do your homework and to learn about the school before you interview.  Try to go on the tour before you interview.
• A firm handshake, eye contact and a smile are important.
• Always be yourself.  If you try to be something you’re not, it will come across loud and clear.  Besides, you have a lot to offer.
• When in doubt, be honest.
• If you’re feeling really nervous, it’s OK to say so.
• Go prepared with questions to ask the interviewer.
•  If possible rehearse with someone who has conducted interviews.
•  Ask the interviewer for a business card.  This will help you spell the person’s name correctly when sending a thank you note. 

The College Admission Scoop: Begin College Applications Now to Make the Fall Less Stressful

By Marilyn G.S. Emerson, M.S.W., CEP

Don’t wait - begin now!  If you wait to begin the college application process until school resumes in the fall, you’ll find the added workload to be about the same as having added another full course!  Also, many unexpected things can occur during the fall of senior year that could prevent you from giving the application process your all.  So, don’t delay.

Starting early will give you time to think carefully about how you are going to present yourself to the admissions committee.  The college essay, the personal statement and the various short paragraphs are all important parts of the college application.  Importantly, by the time you apply, they are the only parts of your application over which you will still have control over.  To put “your best foot forward”, you will need to devote considerable thought, time and effort to your writing.  If they are written with care, your statements can help you to stand out from other applicants, and present a dynamic, personal and memorable view of yourself to the admission staff.  You should plan on doing many drafts.

The Common Application goes live for 2011-2012 on August 1^st.  Other applications will follow suit during the month of August.  Here are some reminders to make the process less stressful:

During the Summer:

• Schedule interviews as early as possible, since slots will book up.
• Create a timeline for each school you are applying to. Be sure to make note of important deadlines.
• Register for fall standardized tests.
• Visit schools.
• Register with the National Collegiate Athletic Association (NCAA) Initial Eligibility Clearinghouse if you are interested in DI or DII sports and if you want to be recruited. Develop a list of your extracurricular activities.  

Once School Begins:

•  Request letters of recommendation.  Give your teachers information about you to spark their memory.  Give them plenty of time to meet deadlines.
• Request a copy of your high school transcript and check it for accuracy.
• Decide if you are applying using early decision or early action plans, or to any schools using rolling admissions.  Complete those applications first.

The College Admissions Scoop: Tough Breaks and Silver Linings

By Marilyn G.S. Emerson, M.S.W., CEP

For some high school students and their parents the perceived risk of failing to get into the schools of their choice can be very stressful.  For new or soon to be college graduates, the risk of rejection by a graduate school or a potential employer can be similarly stressful.  It doesn’t have to be that way.  Take a deep breath, and then tell yourself that failing to get into the school you want to attend or landing the job you thought perfect, can become a good thing -  especially when you use “failing” as the spark to ignite your strength and resilience.  "Failure is not the opposite of success, it is the stone to success," Arianna Huffington told the Sarah Lawrence class of ’11 in her graduation speech. And, Conan O’Brien told the Dartmouth Class of “11 that “It is our failure to become our perceived ideal that ultimately defines us and makes us unique. It's not easy, but if you accept your misfortune and handle it right, your perceived failure can become a catalyst for profound re-invention.”

Watch Conan O'Brien's speech here :

Watch Arianna Huffington's speech here:

Rising Seniors: Letters of Recommendation - Choose Teachers Wisely

By Marilyn G.S. Emerson, M.S.W., CEP

Rising seniors, it’s time to think about who you will ask to write your letters of recommendation for college.  Choose your teachers wisely.

The Common Application requires two letters of recommendation from teachers.  Other applications ask for one teacher recommendation and some require none.  Sometimes, colleges prefer that you choose teachers from core academic subjects. It is important that you read the application instructions for each college you are applying to and follow the directions carefully.

Here are four things to think about when choosing teachers to write letters of recommendation: 

1. Will each teacher add something new about you – a new dimension? If both teachers say the same thing, you are giving up an opportunity to add more depth to your application
2. Can each teacher you chose speak about your intellectual curiosity? How you learn?  What you do when things become difficult? Can they talk about you as an individual? You want the person or the committee reading your application to know about you, separately from the other students who are applying from your high school.
3.  It is not always best to choose the teacher for the class where you received a good grade or even your best grade. Sometimes the teacher who can talk about your perseverance, your ability to work hard and your individuality will be able to write a more effective letter.
4. After the teacher agrees to write your recommendation, you may want to consider giving the teacher a one page resume that not only details your activities (in school and outside of school), your leadership abilities and your hobbies, but includes what you liked best about the class.  Doing so may provide the teacher with information that can be used to write a stronger letter; it may also indicate to the teacher that you take this seriously, and appreciate the time and effort that he will devote to writing a letter on your behalf.

The Importance of College "Fit!"

By Marilyn G.S. Emerson, M.S.W., CEP

Yesterday, two unrelated happening reinforced the message that is the essential element of my independent educational consulting practice – the importance of finding colleges and universities where students will be educationally successful and socially happy.

The first occurred early in the day.  I attended the Colleges That Change Lives* (CTCL) counselor breakfast and college fair.  While CTCL schools are distinctive from each other in many ways, they share common features of small student to faculty ratios that allow students to be known as individuals, a focus on a liberal arts education and the importance of involvement outside the classroom. These points were reinforced as I went around the room chatting with representatives from the different schools.  Lisa Hill told me about the Goucher students who are currently traveling and learning in China with a Goucher professor.  Clarisse Leong spoke about the tolerant, interesting community of students and faculty at Evergreen State College. Bob Baldwin and I discussed a former student of mine who is thriving in the supportive atmosphere at Allegheny College, and one of my current high school students who was surprised by how much he liked Allegheny since he thought he wanted a larger school. I spent time with Lauren Sefton exchanging ideas about how to interest more students from the northeast in colleges in the south. We also discussed another former student who is enjoying his experience at Rhodes. Elizabeth Zucchero shared insights about the student body at Birmingham-Southern, who at first glance might not seem diverse, but upon getting to know them, prove that appearances may be deceiving. And, Jake Doll and I talked about the addition of Chinese to the language offerings at McDaniel. All of these conversations, as well as the opening remarks by the Executive Director, Martha O’Connell and the Chairperson, Maria Furtado, who both talked about the importance of “fit,” had me wishing that students and parents would expand their options and think about the myriad possibilities that exist in the United States, including the CTCL schools.

The second happened through social media.  I noticed that one of my former students graduated from college and I sent her a congratulatory note.  She responded with the following: “Just want to thank you for your help way back when!  I also wanted to share with you the exciting news that I was inducted into Phi Beta Kappa – I think it is safe to say we found the right place for me!”

*About CTCL. The organization was founded as a result of a book Colleges That Change Lives that was researched and written by Loren Pope, a former New York Times education editor.  Mr. Pope passed away in 2008, but his work lives on through Colleges That Change Lives, Inc. a non-profit organization.  For more information go to http://www.ctcl.org/about/ctcl

2011-2012 Common Application Update

 By Marilyn G.S. Emerson, M.S.W., CEP

The Common Application lets students fill out one application online for all of their member colleges and universities.   While this saves some time, students need to be aware that about 2/3 of the member schools require additional information in the form of Supplements.

Yesterday, Scott Anderson, Director of Outreach at the Common Application, spoke about The Common Application for 2011-2012.  He began with some interesting statistics from this past year (2010-2011):

•          575,000 unique applicants
•          2.4 million Common Applications filed
•          70% of the applications were from public high schools
•          4.5 is the average number* of applications filed by applicants (* number is low for the northeast where the average is  up to 7.7)

Then, Scott went on to talk about enhancements to the application for this coming year:

•          There are 49 new participating schools, bringing the total number to 461 colleges and universities.  New members include University of Kentucky, UNC-Chapel Hill and the University of Southern California.  You can see the full list at www.commonapp.org and then click on news.
•          The new layout for listing foreign languages will help students’ better capture proficiency levels.
•          The “activities” section is reduced from 12 to 10, providing more room to write about each activity. Students will also be able to reorder their activities without redoing the entire section.
•          250-500 words are suggested for the personal statement.
•          There is a standard Early Decision (ED) agreement accepted by almost all members.
•          Students will be able to review application progress using their smart phones.

Rising seniors, please note that The Common Application will go live for the 2011-2012 school year on August 1^st.  

Go With Your Gut and Other Thoughts on Choosing a College

By Marilyn G.S. Emerson, MSW, CEP and Jana Jett Loeb

Congratulations!  Now you get to choose, but time is running out!  If you are having trouble deciding which college to attend, here are some helpful ways of approaching this choice.

First, if possible, visit your top choices. Even if you visited the campus before, it’s great to visit again now that you’re in the driver’s seat.  Colleges will be doing their best to woo you, which means you’ll have the chance to meet professors and administrators, speak with current students and visit classes

Second, consider the academic offerings, location and student life when you are making your decision.  Ask questions - don’t be satisfied with merely number of courses offered.  And, remember that your interests might change.  It is good to find out how easily you can take courses outside of your major and about any difficulties encountered by students in scheduling courses.        

Third, think about the location of the school.  Do students have a vibrant campus life or do they flee to the nearest urban area on weekends?  Do students like the town or city in which the school is located, or is the surrounding area tough to access and enjoy?  Is the school isolated from or well-integrated with the local community?       

Fourth, try to envision yourself among the student body.  This is usually pretty intuitive. Is there a particularly dominant social scene at the school, and if so, is it something you would like to be part of?  Do different types of students all get along well, or do ethnic and social groups segregate?  Notice how people relate in public areas like the cafeteria or library.           

Finally, and perhaps most importantly, go with your gut.  And, remember that it is up to you make your own college experience when you arrive on campus.  The school you feel is best is probably the best school for you.

The College Admissions Scoop: Selective Schools Grasp at Reasons to Deny

By Marilyn G.S. Emerson, M.S.W., CEP

Every morning, I post to College Planning Services, Inc.’s Facebook page links to articles that I feel offer something interesting about higher education and the college and graduate school admission process.  One of today’s links was to the podcast of The Brian Lehrer Show: College Letters.  Today, the day students across the country, and the world, will hear from a small group of highly sort after colleges and universities, Lehrer airs a highly relevant interview with Jacques Steinberg, education writer for the New York Times.   

To my surprise I agree with most everything that Steinberg says.  I agree especially that the admissions process “is not fair.”  Steinberg tells listeners not to put stock into what rejection means because the process can be highly subjective.  As an example, Lehrer plays an excerpt from the recent Tova Smith NPR broadcast Behind the Scenes: How Do You Get Into Amherst. Listeners hear that a student is rejected because the reviewer does not like the first sentence in the student’s essay, which she interpreted as not showing intellectual passion, but rather showing a passion for just music.  This example showcases, according to Steinberg, how admissions officers at the highly selective schools are sometimes “grasping for reasons to say no.”

To all the parents who will be hurting tonight because their children were denied, take a deep breath, swallow your disappointment and move forward. Your child was just one of the unlucky ones. Your child is still the same intelligent, curious and wonderful person he or she was before the denial.  Where a person attends college does not determine success in life.  It is up to your child to determine his or her own success. 

The College Admissions Scoop: Parents Beware - Not All Independent Educational Consultants Work and Think Alike

By Marilyn G.S. Emerson, M.S.W.,  CEP

Recently, one of my colleagues sent me a link to a Radio Times question and answer session with Andrew Ferguson, author of Crazy U: One Dad’s Crash Course In Getting His Kid Into College.  Ferguson shared his thoughts about an independent educational consultant (IEC) he shadowed, and then seems to suggest that all IEC’s practice similarly. I was not surprised, but was definitely dismayed by Ferguson’s inferences about my profession and my colleagues.

Parents engage my services for many reasons -- to take the stress out of the home, to help them navigate higher education options in order to find the group of schools that fit their child both academically and socially, and to provide the adult support for their child that they are not able to provide because of, for example, an illness or an aging parent. They may use my services because their child learns differently and requires special support, or simply because they are naturally interested in their child’s success, or they realize that their child is one of hundreds with whom the school’s guidance counselor is working.  My clients do not hire me to get their child into a particular college or group of schools.

After meeting me, and before signing my contract, parents know that I, like many of my IEC colleagues, do not encourage parents to “professionalize” their children’s childhood.  I do not “market” students, and I do not encourage them to participate in particular activities for the primary purpose of getting into college. I, and most of my colleagues, encourage students to be themselves, to explore possibilities and to discover their real interests.  I believe that every student has strengths and I assist students in finding theirs.

Most of the families IEC's work with are not made up of "high net-worth individuals." I and most of my colleagues charge far more modest fees than those of Ferguson's consultant.  If you are interested in hiring an IEC, I strongly suggest that you and your child meet with the consultant and ask questions before signing on.  It is very important that your family, and especially your child, feel comfortable with the person you hire; otherwise the process will not work.  The Independent Educational Consultants Association (IECA) provides a list of questions designed to help you ask the right questions.

The College Admissions Scoop: Seniors Focus on Your Acceptances

By Marilyn G.S. Emerson, M.S.W., CEP and Jana Jett Loeb

A college admission decision is not a vote on who you are as a person, what you have or have not accomplished, or what you would or would not bring to that school. It is the nature of admissions that when there are more qualified applicants than there are spaces, some very talented individuals will not be accepted. As such, a denial shouldn’t be taken personally or too seriously. It doesn’t change your talent and promise one bit.

If you have made a thoughtful and dynamic list of schools, you will have some excellent choices. April is a month when schools work hard to woo their admitted students, and you should take advantage of opportunities to visit these campuses, meet other admitted students, and speak to current students at these schools. Now the tables are turned, and the decision is up to you. Use this opportunity wisely. You might have to recalibrate some of your initial priorities, but you will have plenty of chances to get to know the schools well and make the right decision for yourself. You have the ability to make your choice the “perfect fit.”

The College Admissions Scoop: Don't Obsess!

By Marilyn G.S. Emerson, M.S.W., CEP

Early this week the print and TV news media ran with the story of a mom who is suing her child’s pre-school for damaging her daughter’s chances of gaining an Ivy League education.  Why are some people are so obsessed with a small group of schools that they don’t want or allow their children a normal childhood?  Who or what factors create an environment where both parents and students think the value of education is in a name and will pursue actions that lead many to question their sanity?  In some instances, this parental obsession gets passed down to their children who also do - dare I say it – stupid things.  Take, for example, the teenagers in a suburb of New York City who allegedly hired others to take the SAT’s for them.  

As an independent educational consultant I visit between 30 and 50 colleges each year, all over the United States, as well as some international schools.  My visits have reinforced what I knew to be true – there are many, many wonderful institutions of higher learning.  These colleges and universities have professors invested in teaching undergraduates, interesting and unique course offerings and spirited campuses. Most importantly, the students who attend these schools are happy to be there because they found the right environment for them to be successful academically and happy socially.  So, instead of obsessing about a few schools, keep an open mind and help your child broaden his or her college search. 

Tips for parents:

·         Don’t believe everything you read or hear about college admissions.

·         Don’t compare your child to your neighbor’s child or any other child.

·         Don’t make your child’s college admission your hobby or your job.

·         You are there for parental support, not parental interference.

The College Admissions Scoop: The Complexity of College Admissions

By Marilyn G.S. Emerson, M.S.W., CEP

Every morning on my business facebook page I post links to articles related to college and graduate school admissions.  This week one of the posts linked to a report from the College Board Advocacy and Policy Center on Parent and Research Perceptions of Complexity in College Admission.  The first phase of their research shows that while students, parents and guidance counselors may complain that the decision process is not transparent, most found the college application process to be fairly easy to understand and only moderately stressful if a student applied to four colleges or less.  The research also showed that the more schools a student applied to the more complex the application process became.  This was particularly true if the schools were private rather than public.

Given the small number of surveys used for the study, what I take away from the research is the need for accurate information that gives parents and students a better understanding of the college admission and college decision process.  

The College Admissions Scoop: Acceptance is Unpredictable

By Marilyn G.S. Emerson, M.S.W., CEP and Jana Jett Loeb

As March gets under way, colleges will come out of hibernation and begin to send out decisions.

If you are admitted, congratulations! You have proved that you have worked incredibly hard, you have shown that you can clearly do the work and that you would be an amazing addition to the school.

If you are not admitted, you have proved that you have worked incredibly hard, you have shown that you can clearly do the work and that you would be an amazing addition to the school.

So wait, why didn’t you get in?

The college admissions process is not random, but it is highly unpredictable. Admissions committees are thoughtful, thorough, and deeply invested in appreciating who you are as an applicant. But from the position of the applicant, it is indeed unpredictable because you can only see what you present to the school. You cannot see the vast pool of applications from which they are choosing, and you cannot know how your unique set of strengths and contributions will fit with their priorities for shaping a class. In 2007, Richard H. Shaw, Dean of Admission and Financial Aid at Stanford University wrote, “ I wish there were a formula to explain who is accepted and who isn't, but the decision-making is as much art as it is science. Each class is a symphony with its own distinct composition and sound; the final roster is an effort to create harmony, and that means that some extraordinary bass players don't get a chair. What's more, even among my staff there are legitimate differences about applicants.”

So, don’t spend time and energy on why you weren’t accepted. Focus instead on all the wonderful choices you have.

Traps to Avoid When Visiting Colleges

By Marilyn G.S. Emerson, M.S.W., CEP

Assuming that one student represents the entire student body - When your son or daughter goes on a college tour, generally their tour guide will be a student. At some schools, the tour guides are employees of the admissions office. While tour guides can be a great resource for information about the academics and social life on campus, it is a good idea to get the opinions of other students on campus too. Hearing others’ opinions and gathering information from different sources will allow your son or daughter to better decide whether or not the environment on campus is right for them.

Rushing to judgment - Give your child time to internalize what he or she has seen and heard. Give your child time to think about the school before asking for their opinion. Remember that each school is a new experience and they will need time and space to put what they have seen and heard into perspective. Teenagers might not be able to express their thoughts as clearly as you might like.

Voicing your opinion first - As a parent, you want what you think is best for your child. This may be in conflict with what your child thinks is best for him or her. Do not, either with words or body language, tell your child your thoughts before he voices his opinion.

Not listening to your child - It is very important to respect what your child tells you, even if it sounds ridiculous. Often teenagers have a hard time articulating their feelings and they may draw seemingly peculiar conclusions. Do not get annoyed. Think about what your child is trying to say. One young woman told her parents that she didn’t like a particular campus because the students weren’t wearing shoes. What she really meant was that the campus felt a bit “alternative” and the students were not the type of students she wanted to go to school with.

Not allowing your child to change his or her mind. Do not be so quick to agree or disagree. This is the time for you to listen. As students continue to visit colleges, learn about colleges and mature, their thoughts and opinions might change. They need to feel secure enough to say so.

What High School Students Should Consider When Visiting Colleges

By Marilyn G.S. Emerson, M.S.W., CEP and Jana Jett Loeb

A high school student’s view of whether a college campus is the right place for them can be influenced by many factors:

Academic Offerings – Does the college or university offer the types of courses and programs the student is interested in? While it is not necessary for students to know specifically what they want to study, it is important that the school offer courses and programs the student feels are intriguing and want to learn more about. Students also need to think about how they learn best. Is it in small or large classes? Students can get a sense of academic offerings and size of classes by sitting in on a class. Sometimes, admission offices post a list of approved classes students may visit. If this list is not available students need to contact the admissions office directly to determine which classes allow visitors and how to be approved to visit a class. Students should be sure to observe the students in the class as carefully as they do the professor; how the students interact with one another in a seminar or ask questions in a lecture can reveal a good deal about the intellectual motivations of the student body.

Extracurricular Activities – As students tour campuses, they will likely pass bulletin boards and posts with flyers and notices about upcoming events. Students should be sure to examine these. It is one thing to hear in an information session that a school has 400 clubs, but seeing these boards is a glimpse of how student life actually takes shape on campus.

Distance from Home – Whether they drive or fly to visit a college campus can make a difference in a student’s view of being far away from home. Traveling from the East Coast to the Midwest can be a two hour flight or an 8 -10 hour drive. It is important for students to understand the differences between flying and driving as they formulate their thoughts about what it will mean to be living away from home.

Campus Living Arrangements – For some students, where they will live will heavily influence whether they choose to attend a particular college. Students need to think about which living conditions are important to them and ask direct questions about residential life. A few questions that they might want to consider asking are:

• · Are all students required to live on campus for four years?
• · What housing options are available?
• · How are roommates assigned?
• · Are there any restrictions in the dorms?

The Area’s Culture – Specific customs, weather patterns, the pace of life, and even language and speech patterns contribute to the culture in different parts of the country. Students should consider their personal comfort level – are they open to differences or do they prefer the familiar?

Tips for Parents Planning College Visits

By Marilyn G.S. Emerson, M.S. W., CEP

Marilyn’s tips for parents who are planning college visits:

• Ask your son or daughter if they are comfortable having you ask questions during the visit. If they are not comfortable, respect their feelings and don’t ask questions. You do not want your offspring focusing on his embarrassing parents instead of the colleges you are taking the time to visit.

• Set up appointments for the schools that require them. Some schools allow you to do this online while others require a telephone call. Most tours are 45 minutes to an hour and most information sessions run an hour. Colleges usually schedule tours and information sessions back-to-back.

• Always check to make sure the times listed in the guidebooks or on the websites are correct. You don’t want to arrive on campus and find that they are not offering tours and information sessions because it is a special day on campus.

• The timing of your visit can influence how comfortable your child is on a particular campus. Although it is ideal to visit colleges during the academic year, going in the summer is still valuable. Think about when would be best for your child and your family.

• Arrange your schedule so that you are not rushing from campus to campus. Do not visit more than two schools in one day.

• In addition to the tour and information session, set aside time to have a meal in the dining hall. In addition to checking out the food this will allow your child to eavesdrop on conversations, and if they are comfortable doing so, to talk to other students. If your child is concerned about being seen in the dining hall with his parents, gently remind him that you will not be the only adults there as faculty and staff use the dining hall as well.

• If you will be staying overnight near the campus, check to see if there is a sporting event, a theater production or an a cappella concert taking place on campus. If necessary, get tickets. You might need to, once again, gently remind your child that faculty and staff attend these events as well as parents of the students involved so you will not be the only adults there.

Juniors: Plan Visits Wisely

By Marilyn G.S. Emerson and Jana Jett Loeb

It can seem overwhelming to plan visits to colleges when there are so many types of schools to see. There are only so many days of vacation or long weekends, and overloading them with college visits may do more harm than good. If you visit too many schools, especially in too short of a time, they will often run together and it will be difficult to get much out of the visits. So, at the beginning, it is important to choose schools that are different in significant ways in order to maximize the value of visiting.

Some important factors to consider are size, location, academic offerings, and selectivity. If students are unsure whether they would be happy at a large university with a bustling environment, or a small liberal arts college in a rural area, then it is important to visit both of these types of schools as well as schools that fall in-between. Be sure that each school has something a bit different to add to the mix.

Students should not get too caught up in what they assume they want before they have an opportunity to experience different types of environments. It is much better to be able to say that you don’t like something than to say that you wish you had known this type of school existed. Even if a student is convinced he only wants to attend College X, it isn’t advisable to only visit College X and schools exactly like College X. It is crucial to push the boundaries of one’s expectations, and visiting can help students narrow their interests and options. Even if students return from visits just as committed to attending College X or schools like it, that commitment is now more informed by the experience of seeing what such schools—and others—are actually like.

Once you have determined which schools to visit, there are a number of things that students and parents can do to make the most of the visiting experience. Our next post will provide tips for how to make visiting colleges exciting, fun and informative.

Juniors: It's Important to Visit Colleges

By Marilyn G.S. Emerson and Jana Jett Loeb

Visiting colleges in an important element of the college search process. In the beginning, a search means casting a wide net. After students use guidebooks and the Internet to find schools that seem appealing, they should begin to think about visiting schools. Experiencing different college environments will confirm if what they have read and think they want meshes with their campus experiences.

Visiting is important because it allows students to get a realistic sense of the culture of a campus. Visiting gives students the opportunity to sit in on classes, speak with current college students, witness daily life, and get a feel for what a school has to offer. It is also the way students learn how a college wants itself to be seen, a useful indication of what college leadership think is important.

But, perhaps the most important reason to visit campuses is the instinctive way students respond to the experience of visiting. The ‘gut feeling’ is a hugely important factor in directing students’ college preferences; it usually doesn’t lie. A junior touring a campus will often know instinctively whether a campus is a good ‘fit.’ While not every visit will elicit a strong response, some probably will, and those will speak volumes. Stay tuned for our next post about choosing the right range of schools to visit.

The College Admissions Scoop: It's FAFSA Time!

It is time to file the Free Application for Federal Student Aid (FAFSA). The FAFSA, is available online at www.fafsa.ed.gov or via hard copy by request only. Filing online is highly recommended for both speed of transmission and accuracy of information.

There is no automatic income cut-off level for financial eligibility, so I recommend that you apply even if you think you will not qualify. The only sure way to determine your eligibility for need-based financial aid is to file the FAFSA. The likelihood of being eligible for some form of financial aid may be better than you think.

Some common financial aid myths include:

• Only students with high GPA's get all the aid
• If your older son or daughter did not qualify for aid, then neither will your other children
• Only extremely needy students can receive financial aid, so if your family income is high, then don't bother to apply

The primary responsibility for paying for a student's education rests with the student and his family. Financial aid programs are only intended to assist students and families with their college costs.